Our Story

Sales Edge is a B2B vendor services company specializing in product support services, at home warranty, new store sets, reset, relocations, cut-ins, POG changes, merchandising campaigns, and promotional tie-ins.

Founded in 1993, Sales Edge has been delivering these services to strong retailers such as Lowe’s, Home Depot, Tractor Supply, O’Reilly’s Auto Parts, and Dollar General.  With on-staff representation in our regional coverage of 24 states, we are utterly trusted and extensions of our clients in both their customer’s home and their retail facilities.


Our Vision

We want to be the best partner for our customer’s in-home services.

Our Values

We serve the customer at all times, so long as it is moral, ethical and legal.

Our Execution

We are better, faster, and more economical.

We are based in Southwest Virginia and have reps throughout the Eastern United States.

Especially important to us is our commitment to customer service.


As a result our reputation with our customers is superb.

Check out our testimonials!

Meet Some of Our Reps

Our Sales Edge Field Representatives come for all walks of life and with extensive experience, but the tie that binds them is their love for helping customers with their problems.

Gary Bryant

Gary Bryant

Michigan, Ohio

I have a background as a building contractor.  I enjoy the freedom to manage my own schedule and helping customers resolve their issues.  I volunteer at an out-reach Mission.  I am married and have three adult Sons.  And, of course, an avid golfer.

Russell Terlouw

Russell Terlouw

Iowa, Nebraska, South Dakota

I have been a DIY’er for over 20 yars.  I donate custom made cornhole boards for charities.  I like and am good at helping customers and selling.  I love the outdoors, love to hunt ducks and pheasants, but fishing is the king.  Me and my sons do a lot of cornhole tournaments.

Dale Crane

Dale Crane

Illinois, Kentucky, Missouri

I have been with Sales Edge 18 years and have enjoyed working for this company. The thing I enjoy the most about this job is serving the customers in the stores. I am actively involved in my church. I enjoy making things out of pallet wood whether its signs, shelves or other things. I love… [read more]

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