Our Story

Sales Edge is a B2B vendor services company specializing in product support services, at home warranty, new store sets, reset, relocations, cut-ins, POG changes, merchandising campaigns, and promotional tie-ins.

Founded in 1993, Sales Edge has been delivering these services to strong retailers such as Lowe’s, Home Depot, Tractor Supply, O’Reilly’s Auto Parts, and Dollar General.  With on-staff representation in our regional coverage of 24 states, we are utterly trusted and extensions of our clients in both their customer’s home and their retail facilities.


Our Vision

We want to be the best partner for our customer’s in-home services.

Our Values

We serve the customer at all times, so long as it is moral, ethical and legal.

Our Execution

We are better, faster, and more economical.

We are based in Southwest Virginia and have reps throughout the Eastern United States.

Especially important to us is our commitment to customer service.


As a result our reputation with our customers is superb.

Check out our testimonials!

Meet Some of Our Reps

Our Sales Edge Field Representatives come for all walks of life and with extensive experience, but the tie that binds them is their love for helping customers with their problems.

Gail Maffett

Gail Maffett


I have more years of experience in DIY than Anakin Skywalker was Darth Vader.  I’ve worked with Habitats for Humanities and as an animal rehabilitator for the Wildlife Center of Virginia.  I’ve trained as a human and animal tracker and horticulturist, rock climbed, caved, and hiked the Appalachian Trail.  I volunteer with the Sangerville Tower… [read more]

Ray Holloman

Ray Holloman

North Carolina

I’ve in DIY for 50 years.  I was in the US Army and a VFW lifetime member.  Helping make customers happy with their purchase, make me happy in my job.  Sales Edge  leaders Richard and Neal are the best!!!!

Shelly Brady

Shelly Brady

Indiana, Ohio

I have 14 years of DIY experience, starting out in lighting, electrical and now in Millwork. I have worked on election boards over the years for both national and local elections.  I have been rescuing and fostering animals for over 20 years.  The thing I love the most about my job is the people I… [read more]

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